Vision is constantly being bent and buckled under the pressures of everyday life. A bit like a spine - once its re-aligned, everything else can function as it should.
‍
It starts with a deep-dive with senior leadership to uncover the DNA of your organisation. We'll be unflinching until we're convinced we've found out why you exist and what you're really good at.

Then we'll draft the copy to express it succinctly, compellingly, irresistibly and make sure others can get it, feel it and, most importantly, be energised by it.

When morale was low at IKEA we helped re-define and re-tell the story of the company’s founding vision to re-engage staff in a new way, improve customer service and re-boot sales.

Who is the real expert on your business? 
Your customers.  They experience every detail of your offering and have a perspective on it that you may not be able to see.

So we invite them in, draw them out, encourage them to call out your blindspots.  What would they change if they were in charge? What insights and ideas do they have that those on the inside just cannot see?

You won't see a feedback form or online review in our process. We know the true value of customers and when we honour them like this they become loyal because now they are helping to co-create a future they'll be a part of.
‍

When Boden realised its young designers simply couldn’t imagine what life was like for a busy working mum, we moved in with them for a day or two, filmed them, interviewed them and reported back on the things that really mattered to them.

Why can't my team do what I do? Why can't they see what I see?

It's a common cry from the Founders we work with. So we've devised a way to break down the key elements that make your business unique, and then help you pass those on to your team in effective ways.
‍
We help make the intangible real and the instinctive "feel" of your organisation a set of teachable skills and memorable parables. Giving them more responsibility in the business...and giving you more time to focus on the future.

Nobody likes to have their blindspots pointed out so we take founders on a short journey to help them realise how good they are at spotting things in other people's businesses that could be improved.
‍
Once they realise this is simply an outcome of having a fresh external perspective they become more open to the idea that perhaps their business like every other one has blindspots too.
‍
Once we’ve agreed that it’s not seen as a threat but a real opportunity, we begin to offer some questions and challenges about the offering and product some of which could be game changing. For example - in an iconic luxury fashion store - why is the lighting so unflattering?

What do you really look like from the outside, regardless of how someone finds you? We take an all-angles audit of your comms - how are you speaking about yourself in presentations, online, on social media and in person? Are you speaking with one voice? Is it the right tone, the right personality for the business?
‍
In a 360 landscape, customers and clients have multiple touch points. As new technologies and platforms can dilute your message, we help you make sure that the heartbeat of your organisation can be heard in words, pictures, audio - whether over or under the line.

When a growing tech business was struggling to show its personality in an ever-more remote business landscape. We helped them clarify their story, be confident about their identity, simplify their language and communicate in a unified way.

Many companies struggle to make distinctive brand films and keep their social media stream flowing.

Its often because staff dread being asked to appear in interviews, record vlogs. Technical skills even within established marketing departments are good but not great, getting content edited and signed off can take a lot longer than people expect.

That's where 20 years experience of prime-time TV can help. We know how to foster fun and get people performing more naturally. Unexpected talent emerges and stream of authentic vlogs and podcasts can flow - with a streamlined workflow with some backline support from us.

Novo Nordisk needed to share learning on their extensive intranet and externally. A series of vlogging workshops helped build confidence and capability to unleash a stream of simple video clips.