How we do it

Vision is constantly being bent and buckled under the pressures of everyday life. A bit like a spine - once it's re-aligned, everything else can function as it should.
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We starts with a deep-dive with senior leadership to uncover (or rediscover) the DNA of your organisation. We'll be unflinching until we're convinced we've found out why you exist and what you're really good at.

Then we collaborate with you on ways to disperse and embed the vision within the organisation until everyone gets it, feels it and is galvanised by it.

When morale was low at IKEA we helped re-define and re-tell the story of the company’s founding vision to re-engage staff in a new way, improve customer service and re-boot sales.

Why can't my team do what I do? Why can't they see what I see?It's a common cry from the Founders we work with. So we've devised a way to break down the key elements that make your business unique, and then help you pass those on to your team in effective ways.
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We help make the intangible real and the instinctive "feel" of your organisation a set of teachable skills and memorable parables. Giving them more responsibility in the business...and giving you more time to focus on the future.

What do you really look like from the outside, regardless of how someone finds you? We take an all-angles audit of your comms - how are you speaking about yourself in presentations, online, on social media and in person? Are you speaking with one voice? Is it the right tone, the right personality for the business?

In a 360 landscape, customers and clients have multiple touch points. As new technologies and platforms can dilute your message, we help you make sure that the heartbeat of your organisation can be heard in words, pictures, audio - whether over or under the line.

When a growing tech business was struggling to show its personality in an ever-more remote business landscape. We helped them clarify their story, be confident about their identity, simplify their language and communicate in a unified way.

Everybody comes to work but very few bring their whole selves to it. They might have met the job spec, but how good a fit is it with who they really are, who they were created to be?

We know how to unearth hidden talents, spot undeployed gifting, change the shape of the hole slightly to better fit the peg. Just watch the joy-dial move when someone feels more fully seen.

There's nothing quite like being released to be your fuller self that gets people up in the morning with more of a spring in their step.

What you can't see - costs you.

‍A huge untapped area of insight is what your staff can see that you can't. Not because you're a bad leader but because you simply don't have their vantage point.

They are often more junior, boots-on-the-ground employees some of whom may be out on the road, on the shop floor or have direct interface with your customers. Gleaning their perspectives in a fun low-pressure workshop can be hugely valuable.

It helps create a culture where everyone is encouraged to continually observe what is happening around them, speaking up with insights or ideas to benefit the business. Every idea is given consideration and the best can be road-tested for real.

We only need to remind founders and leaders how good they are at spotting things in other people's businesses to drive the reality home!

Who is the real expert on your business?

Your customers. They experience every detail of your offering and have a perspective on it that you may not be able to see.

So we invite them in, draw them out, encourage them to call out your blindspots. What would they change if they were in charge? What insights and ideas do they have that those on the inside just cannot see?

You won't see a feedback form or online review in our process. We know the true value of customers and when we honour them like this they become loyal because now they are helping to co-create a future they'll be a part of.
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When Boden realised its young designers simply couldn’t imagine what life was like for a busy working mum, we moved in with them for a day or two, filmed them, interviewed them and reported back on the things that really mattered to them.

Many companies struggle to make distinctive brand films and keep their social media stream flowing.

Its often because staff dread being asked to appear in interviews, record vlogs. Technical skills even within established marketing departments are good but not great, getting content edited and signed off can take a lot longer than people expect.

That's where 20 years experience of prime-time TV can help. We know how to foster fun and get people performing more naturally. Unexpected talent emerges and stream of authentic vlogs and podcasts can flow - with a streamlined workflow with some backline support from us.

Novo Nordisk needed to share learning on their extensive intranet and externally. A series of vlogging workshops helped build confidence and capability to unleash a stream of simple video clips.